Viva Colombia!

Last Friday, I attended my first Parapan Am, 5-a-side football (soccer) match. The series was played by the visually impaired—that’s another story.

Innovative lettering for the word Colombia on jacketTeam players for Colombia and Mexico were battling for the bronze medal. Since I was there for the experience, I was impartial and cheered for both teams!

I happened to sit next to a veteran fan and admired the fabulous lettering on his jacket; it was characteristic of his country’s Andes mountains.

Although I did not speak a word of Spanish, nor he English, we shared snacks and the international spirit of the games. He allowed me to snap a photo of the terrific logo on his jacket.

In the end, Colombia lost in a shoot-out—a heartbreaking loss for him. Nevertheless, the Colombia logo is a clear winner with me!

Have you been inspired by a cool logo?

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