I am extroverted.
I enjoy relating to people face to face, and I am energized through human interaction and external stimuli. So I never pictured myself sitting at home alone taking an online class about communication. I much prefer to sit in an actual classroom with real people – talking in real time. You know, communicating about communication. However, here I am, registered in my second e-learning course.
Extroversion aside, I admit that learning online has its advantages. During the course, I can tune in and out on my own schedule. Because students connect virtually, I am studying with learners from abroad with global perspectives. And no one is judging me when I show up on a bad hair day wearing pajamas.
This semester, I am studying Visual Design and Display of Information. Instructor Julian Hunt writes, “This course will allow students to think about online delivery with an emphasis on visual and non-visual communications.”
I am excited to unearth more about the strategy of visual communications, so I ventured online to investigate.
Hewlett-Packard offers a four-page PDF titled The Power of Visual Communication.
Formal research studies indicate that communication comprising a visual component is far more effective than oral or non-visual communication. However, visual combined with non-visual communication (oral and action) is even more effective.
“Psychologist Jerome Bruner of New York University has described studies that show that people only remember 10% of what they hear and 20% of what they read, but about 80% of what they see and do.
Interestingly, while purely visual communication is more effective than solely verbal communication, the most compelling communication combines both visual and non-visual content. “
Presentation designer Chiara Ojeda explores visual thinking. She presents a thought-provoking slideshow and YouTube video that inspires presenters to rethink the approach of their next visual presentation.
So why am I telling you all this?
The final assignment for the Visual Design class is a design blog that captures my learning activity over the eight-week course. I have always wanted to blog. Here’s the perfect opportunity. In fact, you are reading my very first blog post!
During the course, through active research and learning activities, reading, and “listening”, I am hoping to retain much of that estimated 80% to which Bruner refers.
I invite you to audit Visual Design and Display of Information through the headset of my mindset. Listen in over the next several weeks. I’ll be blogging. Communicating. Maybe you will communicate back.
- Visual Thinking, an undeniable reality (tweakyourslides.wordpress.com)